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MARKETING COMMUNICATIONS : ANNEX

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Live it up or settle down. Homeowners can have it both ways at Annex—a unique condo community of towers.

People want to live where they fit in and belong. In a highly competitive market, Annex found its buyers by branding not only the condos, but the future owners themselves:

Annex Tower > Young, single

Annex Townhome > Married with kids

Annex Bungalow > Retired

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