MARKETING COMMUNICATIONS : ANNEX
Live it up or settle down. Homeowners can have it both ways at Annex—a unique condo community of towers.
People want to live where they fit in and belong. In a highly competitive market, Annex found its buyers by branding not only the condos, but the future owners themselves:
Annex Tower > Young, single
Annex Townhome > Married with kids
Annex Bungalow > Retired