MARKETING-COMMUNICATIONS : SHAUN LONEY CAMPAIGN
In the fall of 2022, Shaun Loney launched a campaign to become Mayor of the City of Winnipeg.
His campaign focused on safety and homelessness, sustainability and the environment. He came from no public profile to tying 4th in a race that included a dozen candidates.
It was built on strong communications strategies and tools. The goal was to change the conversation and that race he won.
Marketing & Communications Strategy